Privacy Policy

Information We Collect

Information You Provide

When you register, use home search tools, request a guide, or contact us, you may submit personal details including your name, email address, and phone number. You can choose not to provide certain information, but doing so may limit your ability to use some features.

Information Collected Automatically

• Pages viewed, referring website, and approximate country (derived from IP, not stored)
• Browser type, operating system, and device identifiers
• Location data when enabled on mobile devices

How We Use Your Information

• To respond to your inquiries and service requests
• To send property matches, market updates, and relevant listings
• To improve website functionality and user experience
• To protect website security and prevent fraud
• To comply with applicable legal requirements
• To send promotional content you have consented to receive

Information Sharing

We do not sell your personal information. We do not share or sell mobile phone numbers, SMS opt-in data, or text messaging originator consent with third parties or affiliates for marketing or promotional purposes. We may share information in the following circumstances:

• When you request to be connected with a real estate agent or professional
• With service providers and business partners who assist our operations
• When legally required, such as in response to a subpoena or government request
• In connection with a merger, acquisition, or transfer of assets
• As aggregated, de-identified data that cannot be linked back to you

IDX Property Search

This website uses IDX (Internet Data Exchange) technology to display real estate listings. IDX listings are provided by the Black Hills Association of REALTORS Multiple Listing Service and other participating MLS providers. All listing data is deemed reliable but is not guaranteed. Information is provided for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

Cookies

We do not use third-party advertising cookies. You can block or clear cookies at any time through your browser settings.

Analytics & Third-Party Services

We use analytics services to understand how visitors find and use this website. They are not used to identify you personally, sell your data, or build a cross-site advertising profile.

InhoBot First-Party Analytics

We use a first-party analytics service operated for this website by WhiteBoston. It measures page views, referral information, approximate device details, engagement, and website performance using rotating anonymous browser and session identifiers. It does not read form fields or collect names, email addresses, phone numbers, lead content, or full IP addresses. It honors Global Privacy Control and Do Not Track signals.

Your Choices

You can block analytics by using browser privacy settings or a tracker-blocking extension.

Sub-Processors

A sub-processor is a third party that processes your information on our behalf to help us operate this website. We use the following sub-processors:

• Cloudflare, Inc. (USA) — Hosts this website, delivers content through its global CDN, and runs our database.
• HighLevel, Inc. (USA) — Operates the GoHighLevel CRM. Receives the contact information and details you submit through our forms (name, email, phone, property details, message) so we can follow up with you about your inquiry.

Each sub-processor is bound by its own contract with us limiting how your information may be used. They may not use your information for their own marketing or sell it.

Data Security

We maintain physical, technical, and administrative safeguards to protect your information. This site uses SSL encryption for data transmission. However, no data transmission over the internet can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of any account credentials and should notify us immediately of any unauthorized account access.

Your Choices & Opt-Out

• Opt out of promotional emails by clicking the unsubscribe link in any email
• Opt out of marketing texts by replying "STOP" or "UNSUBSCRIBE"
• Manage preferences through your account settings
• Request information about what data we have collected about you
• Request deletion of your personal data by contacting us directly

Children's Privacy

We do not knowingly collect information from anyone under 13 years of age. If we discover that we have inadvertently collected data from a child under 13, we will delete it promptly.

California Privacy Rights (CCPA)

California residents have the right to:

• Know what personal information has been collected about them
• Correct inaccurate personal information
• Delete personal information we have collected
• Opt out of the sale or sharing of personal information
• Non-discrimination for exercising any of these rights

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of this website after changes are posted constitutes your acceptance of those changes.